• Market Watch, Market Insights
• Brand Platform
• Creative & Content Strategy
Prior to launching my own consulting activity in 2009, I managed the Strategy division of “L’Agence” and of the Ligaris Group thereafter. I hold a Master in Philosophy and Social Sciences from La Sorbonne, Paris, and completed a series of works on the role of images.
I'm specialized in brand identity and brand expression issues. I conduct audits, build strategies and advise on brands as well as institutions.
Listening process and construction of meaning and value :
- Estimate and optimize the modalities of expression of the brands
- Build and set up identities with "value"
- Develop a language, contents, and associated strategies, adapted to the stakes and the responsibility of brands and institutions today
- Maintain a “big picture” perspective, identifying opportunities to enhance the business